A Welcome Service Business (WSB) is a personal advertising service targeting a specific niche, the new homebuyer or newcomer.
The WSB mission is twofold:
It is a personal greeting service for new homebuyers/newcomers. The purpose of the welcome visit is to provide newcomers with helpful community information that will transition them quickly to their new environment.
It is an advertising service for local businesses. The Welcome Representatives extend the warm welcome on behalf of the business community. The goal of the Welcome Representatives is to influence the newcomer's buying decisions, helping to establish long-term relationships between the consumer and the merchant.
The value proposition that your business offers to the new homeowner / newcomer is similar to that of a "Community Ambassador." As an established resident, you are a trustworthy and reliable source for advice and referrals regarding your community.
The value proposition that you offer to businesses and professionals is that of an "outsourced" sales and marketing force. You are their personal marketing connection for promoting their goods and services to the new homebuyers.
Revenue for the WSB is earned via monthly billings paid by participating businesses and professionals.
The manual highlights step-by-step procedures on how to start a WSB, from securing advertising sponsors, researching home closings, hiring "Greeters" or Welcome Sales Representatives and determining their pay structure, promoting your WSB through the use of press releases, establishing trade advertising agreements to collecting receivables. Sample industry contracts and advertising agreements are included in the WSB manual - The Complete Guide to Owning and Operating a Successful Welcome Service Business.
The information outlined in the WSB manual is a compilation of my 13 years in the WSB industry and 25 cumulative years in the advertising, marketing and public relations arena. This information will save you thousands of dollars in legal fees, research, advertising, marketing and public relations start-up expenditures necessary to launch this type of business successfully.
The Complete Guide to Owning and Operating a Successful Welcome Service Business
DVD of an actual Newcomer Welcome Visit, a training guide for your Welcome Representatives
Two hours of one-on-one consultation time
The WSB package is available for $299.00
Most new Welcome Service Businesses are up and running in approximately 8 weeks, and with little overhead, you will be generating immediate income.
Home-Based Business: The Complete Guide to Owning and Operating a Successful Welcome Service Business, a Surefire Blueprint to Successfully Launch your Own Welcome Service Business (WSB) for Newcomers and New Homebuyers.
Well written and easy to understand, this comprehensive step-by-step business guide is filled with everything you need to know to start out right, including the secrets of start-up success to overcoming obstacles in this niche industry. Learn how to choose the right corporate structure for your WSB, acquire business licenses and permits and estimate start up costs.
The wealth of information includes: A checklist of what you must do to start a Welcome Service Business; How to Identify and Research your Target Market, The Strategy of the Presentation Components; Identifying and Qualifying Sponsors; Increase Closing Ratio with Visual Aids; How to Effectively Promote Your WSB through Trade Advertising and Public Relations.
The marketing package includes a DVD of an in-home Newcomer Welcome visit to compliment Chapter 4: Presentation Components. This DVD can be used to train new hires. An appendix of Documents, Employment Contracts, Advertising Agreements, Newcomer Signature Forms, Sample Invitation Cards and Disclaimers, Camera-Ready Logos, Color and Black & White Advertisements are included in the Business Start-Up Package, which will minimize your learning curve and maximize your profits, as you launch your Welcome Service Business and build a successful future. Up to Two Hours of FREE Consultation with author and WSB entrepreneur Suzanne Meyer is included.
